The gender ratio of surveyed respondents is 50:50.
Respondents who born in the 1980s and the 1990s accounted for 50 percent of the surveyed respondents.
Citation formats
Share of consumers who purchased beauty products in China 2021, by age and channel
According to a survey among Chinese in 2021, around ** percent of respondents from all age groups purchased beauty products offline, while ** percent of respondents used online channels to buy cosmetics and beauty products. In comparison, younger consumers in China have a higher online channel usage in ordering beauty products.
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Trends Group. (March 11, 2022). Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
Trends Group. "Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group." Chart. March 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
Trends Group. (2022). Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
Trends Group. "Share of Consumers Who Bought Beauty and Cosmetics Products Online and Offline in China in 2021, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2022, /statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
Trends Group, Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group ÌÇÐÄÆƽâ°æ, /statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/ (last visited August 02, 2026)
Share of consumers who bought beauty and cosmetics products online and offline in China in 2021, by age group [Graph], Trends Group, March 11, 2022. [Online]. Available: /statistics/1299372/china-share-of-consumers-who-bought-beauty-products-online-and-offline-by-age/
