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How long in advance do you usually plan your shopping list for Black Friday and/or Cyber Monday?

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Source

In cooperation with
Release date

November 2021

Region

Germany

Survey time period

October 2021

Number of respondents

1,003 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "How long before Black Friday and/ or Cyber Monday do you usually plan your shopping list for [category XY]?"

Citation formats

Typical preparation time for Black Friday/Cyber Monday shopping in Germany 2019-2021

Published by
F. Watty,
Nov 26, 2025
In 2021, approximately ** percent of consumers in Germany would usually plan their Black Friday and/or Cyber Monday shopping list one to two weeks before the shopping sales events occurred. This was also the most common answer among consumers back in 2020 and 2019. Only just over one in ten German shoppers typically planned their Black Friday and Cyber Monday shopping over a month in advance.
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