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Share of consumers that have heard of 'Black Friday' and 'Cyber Monday' in Germany as of October 2021

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Source

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Release date

November 2021

Region

Germany

Survey time period

October 2021

Number of respondents

1,003 respondents

Age group

18-75 years

Method of interview

Online survey

Citation formats

Share of German consumers familiar with Black Friday and Cyber Monday 2021

Published by
F. Watty,
Jan 13, 2022
During a study conducted in October 2021, it was found that 100 percent of surveyed consumers in Germany were familiar with the term "Black Friday". In contrast, about ** percent of German shoppers had heard of the term "Cyber Monday" before.
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