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In the United States, Millennials represented the biggest consumer base of Amazon. A study showing purchases over the twelve months ending 2025 indicated that ** percent of Amazon's online shoppers were Boomers. Younger shoppers belonging to Gen Z appeared to be the least eager to shop on Amazon, with only percent.
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The statistic on this page is a Premium Statistic and is included in this account.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
