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Leading media agency networks in Latin America in 1st quarter 2020, by new business value (in million U.S. dollars)

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Source

Release date

May 2020

Region

Latin America and the Caribbean

Survey time period

Q1 2020

Special properties

including retentions / includes only Mexico, Argentina, Colombia, and Chile

Supplementary notes

The source defines new business value as a sum of wins and retentions minus losses.

Citation formats

Latin America: leading media agency networks 2020, by business value

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 15, 2020
It was calculated that in the first quarter of 2020, Wavemaker (a subsidiary of WPP) gained ** million U.S dollars in new business, accounting for both retained and new clients in Latin America. Mindshare (a subsidiary of GroupM) ranked second, with a result of ** million dollars in new business value.
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