Roughly *** U.S. consumers surveyed in a recent study said they might go shop in-store for the Black Friday sales in 2024. This made it the most popular response. About the same percent of respondents said that they will definitely not do their Black Friday sales shopping in store.
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KPMG US. (September 30, 2025). Do consumers in the United States plan on going into stores for Black Friday sales in 2025? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1270656/us-in-store-black-friday-shopping-plans/
KPMG US. "Do consumers in the United States plan on going into stores for Black Friday sales in 2025?." Chart. September 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1270656/us-in-store-black-friday-shopping-plans/
KPMG US. (2025). Do consumers in the United States plan on going into stores for Black Friday sales in 2025?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1270656/us-in-store-black-friday-shopping-plans/
KPMG US. "Do Consumers in The United States Plan on Going into Stores for Black Friday Sales in 2025?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2025, /statistics/1270656/us-in-store-black-friday-shopping-plans/
KPMG US, Do consumers in the United States plan on going into stores for Black Friday sales in 2025? ÌÇÐÄÆƽâ°æ, /statistics/1270656/us-in-store-black-friday-shopping-plans/ (last visited July 24, 2026)
Do consumers in the United States plan on going into stores for Black Friday sales in 2025? [Graph], KPMG US, September 30, 2025. [Online]. Available: /statistics/1270656/us-in-store-black-friday-shopping-plans/
