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Leading physical stores shoppers plan to visit on Black Friday in the United States in 2025

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Source

Release date

October 2025

Region

United States

Survey time period

October 2025

Number of respondents

1,200+

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Where do you plan to shop in-person for Black Friday this year? Select all that apply."

Citation formats

Where U.S. shoppers plan to shop in-store on Black Friday 2025

Published by
F. Watty,
Oct 27, 2025

According to a survey carried out in October 2025, Walmart was the top Black Friday shopping destination of choice for U.S. consumers. out of 10 respondents stated that they planned to shop in-person in Target stores for Black Friday in 2025.

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