The study included a total of 28,426 consumers in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- USA.
- UAE.
Citation formats
Leading sources of shopping inspiration for digital buyers in Spain 2021
During a 2021 survey, more than half (55 percent) of online shoppers in Spain said they used Amazon as a source of shopping inspiration. In addition, 32 percent said they used search engines, while 27 percent named brand sites.
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Wunderman Thompson Commerce. (July 2, 2021). Leading sources of inspiration for online shoppers in Spain as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1275715/online-shoppers-sources-of-inspiration-spain/
Wunderman Thompson Commerce. "Leading sources of inspiration for online shoppers in Spain as of April 2021." Chart. July 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1275715/online-shoppers-sources-of-inspiration-spain/
Wunderman Thompson Commerce. (2021). Leading sources of inspiration for online shoppers in Spain as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1275715/online-shoppers-sources-of-inspiration-spain/
Wunderman Thompson Commerce. "Leading Sources of Inspiration for Online Shoppers in Spain as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2021, /statistics/1275715/online-shoppers-sources-of-inspiration-spain/
Wunderman Thompson Commerce, Leading sources of inspiration for online shoppers in Spain as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/1275715/online-shoppers-sources-of-inspiration-spain/ (last visited July 28, 2026)
Leading sources of inspiration for online shoppers in Spain as of April 2021 [Graph], Wunderman Thompson Commerce, July 2, 2021. [Online]. Available: /statistics/1275715/online-shoppers-sources-of-inspiration-spain/
