The study included a total of 28,426 consumers in the following 17 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia, Mexico, Colombia.
- USA.
- UAE.
Citation formats
Leading sources of shopping inspiration for digital buyers in France 2021
When asked about their leading sources of shopping inspiration, 43 percent of online shoppers in France named search engines. Amazon ranked second, with 38 percent of respondents, followed by brand sites, with 25 percent.
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Wunderman Thompson Commerce. (July 2, 2021). Leading sources of inspiration for online shoppers in France as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1275640/online-shoppers-sources-of-inspiration-france/
Wunderman Thompson Commerce. "Leading sources of inspiration for online shoppers in France as of April 2021." Chart. July 2, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1275640/online-shoppers-sources-of-inspiration-france/
Wunderman Thompson Commerce. (2021). Leading sources of inspiration for online shoppers in France as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1275640/online-shoppers-sources-of-inspiration-france/
Wunderman Thompson Commerce. "Leading Sources of Inspiration for Online Shoppers in France as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Jul 2021, /statistics/1275640/online-shoppers-sources-of-inspiration-france/
Wunderman Thompson Commerce, Leading sources of inspiration for online shoppers in France as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/1275640/online-shoppers-sources-of-inspiration-france/ (last visited August 01, 2026)
Leading sources of inspiration for online shoppers in France as of April 2021 [Graph], Wunderman Thompson Commerce, July 2, 2021. [Online]. Available: /statistics/1275640/online-shoppers-sources-of-inspiration-france/
