In 2023, around ** percent of French consumers aged 40 to 59 had shopped online, making it the age group with the highest e-commerce penetration in the country. In contrast, those aged 25 to 39 years old had the highest e-commerce penetration in the previous year.
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ARCEP. (May 14, 2024). Share of the population purchasing online in France in 2022 and 2023, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 14, 2026, from /statistics/411943/online-purchasing-penetration-france-age-group/
ARCEP. "Share of the population purchasing online in France in 2022 and 2023, by age group." Chart. May 14, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 14, 2026. /statistics/411943/online-purchasing-penetration-france-age-group/
ARCEP. (2024). Share of the population purchasing online in France in 2022 and 2023, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 14, 2026. /statistics/411943/online-purchasing-penetration-france-age-group/
ARCEP. "Share of The Population Purchasing Online in France in 2022 and 2023, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 May 2024, /statistics/411943/online-purchasing-penetration-france-age-group/
ARCEP, Share of the population purchasing online in France in 2022 and 2023, by age group ÌÇÐÄÆÆ½â°æ, /statistics/411943/online-purchasing-penetration-france-age-group/ (last visited July 14, 2026)
Share of the population purchasing online in France in 2022 and 2023, by age group [Graph], ARCEP, May 14, 2024. [Online]. Available: /statistics/411943/online-purchasing-penetration-france-age-group/