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Reasons why smart TV owners from Italy liked video ads more than other ad types in 2nd quarter 2021, by generation

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Source

Release date

October 2021

Region

Italy

Survey time period

Q2 2021

Number of respondents

478 respondents

Special properties

among consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service

Supplementary notes

Definition of age groups: Gen Z: born after 1996 (under 25 years old); Millennials: born between 1983 and 1996 (25-38 years old); Gen X: born between 1967 and 1981 (39-54 years old); Boomers: born between 1948 and 1966 (55-73 years old).

Citation formats

Reasons why Italian consumers prefer video ads over other ad types 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 12, 2021
During a survey of consumers who own a smart TV or an internet TV device and watch a paid or free video streaming service in Italy during the second quarter of 2021, ** percent of respondents said they liked video ads more than other ad types because they viewed video ads as being more engaging. This view was held by ** percent of the Gen Z respondents, ** percent of Millennials, and ** percent of Boomers. Almost four out of 10 of all respondents said they preferred video ads because they found them to be more entertaining.
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