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Between February and April 2026, the fast-fashion e-commerce site shein.com was the most visited in the fashion and apparel category worldwide, accounting for over **** percent of desktop traffic. Togglevpn.org ranked second, with **** percent of visits.

The Chinese brand's popularity in the U.S. market

Based on the yearly percentage growth in terms of website traffic, shein.com emerged as the one of the leading fast-fashion retailer websites in the United States in 2021, with a growth of ** percent compared to 2020. The affordable fast-fashion retailer also got listed as the second most downloaded shopping application in the App Store in the United States, with over ** million downloads in 2021.

Shein and U.S. teens

Shein does not have any physical stores, but it has garnered millions of followers across the globe for its wide range of trendy products and rock-bottom prices. It is the second preferred online shopping website of teens in the United States, after Amazon.