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Opinion on whether enterprises have applied a well-integrated marketing technology for their omnichannel marketing purposes in Indonesia as of 1st quarter 2019

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Sources

Release date

April 2019

Region

Indonesia

Survey time period

Q1 2019

Number of respondents

345 respondents

Special properties

respondents were enterprise businesses in Southeast Asia

Method of interview

Online survey

Supplementary notes

The question was: "To what extent do you agree with the following statement relating to your omnichannel marketing capabilities: we take an integrated approach to customer engagement across different channels, leveraging 1st, 2nd, and 3rd party customer data, with technology and processes to support this?"

Respondents' geographical distribution:
Vietnam: 39%
Indonesia: 12%
Malaysia: 12%
Philippines: 13%
Singapore: 12%
Thailand: 12%

Citation formats

Integrated marketing technology application among enterprises Indonesia Q1 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 21, 2021
According to a survey on marketing strategy conducted in the first quarter of 2019, ** percent of Indonesian enterprises surveyed stated that they have applied a well-integrated marketing technology for their omnichannel marketing purposes. Meanwhile, ** percent of them have not applied such marketing technology for their omnichannel purposes.
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