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Usage of new research tools by market research companies in Colombia in 2021, by implementation stage

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Source

Release date

February 2021

Region

Colombia

Survey time period

January 18 to 29, 2021

Number of respondents

27 market research firms

Method of interview

Email survey

Citation formats

Colombia: new tools used by market research firms 2021

Published by Jenny Yang, Jun 25, 2021
During a 2021 survey conducted in major Latin American countries, According to a survey conducted in **, over ** percent of responding market research companies reported using online surveys as a tool for data collection. More than ** percent of the companies surveyed said that they use mobile surveys, while ** percent planned to implement this tool in the short term. The less currently used tool as of the date of the survey was crowdsourcing.
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Topics

Market research industryAdvertising in the United StatesAdvertising worldwideMobile advertising and marketing in the U.S. Business process outsourcing industry worldwide
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