Figures have been rounded.
The source defined established research as methodologies with a proven track record and thoroughly refined over time, e.g. mail, telephone CATI, face-to-face interviews.
Citation formats
Countries with the largest established research revenue worldwide 2023
In 2023, the established market with the largest market research revenue was the United States, with a total nationwide turnover of almost ***billion U.S. dollars. The United Kingdom was second in the list and had a revenue of approximately ** billion U.S. less than that of the United States.
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ESOMAR. (December 24, 2024). Countries with the largest established research sectors worldwide in 2023, by revenue (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/491179/global-market-research-revenue/
ESOMAR. "Countries with the largest established research sectors worldwide in 2023, by revenue (in billion U.S. dollars)." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/491179/global-market-research-revenue/
ESOMAR. (2024). Countries with the largest established research sectors worldwide in 2023, by revenue (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/491179/global-market-research-revenue/
ESOMAR. "Countries with The Largest Established Research Sectors Worldwide in 2023, by Revenue (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/491179/global-market-research-revenue/
ESOMAR, Countries with the largest established research sectors worldwide in 2023, by revenue (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/491179/global-market-research-revenue/ (last visited July 28, 2026)
Countries with the largest established research sectors worldwide in 2023, by revenue (in billion U.S. dollars) [Graph], ESOMAR, December 24, 2024. [Online]. Available: /statistics/491179/global-market-research-revenue/
