In 2022, the most popular research method in the market research industry in the United States was quantitative research, with almost ** percent of the total share. Reporting was second in the list, with ** percent of the share.
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ESOMAR. (September 8, 2023). Share of market research spend in the United States in 2022, by research method [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/878110/market-research-spend-method-united-states/
ESOMAR. "Share of market research spend in the United States in 2022, by research method." Chart. September 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/878110/market-research-spend-method-united-states/
ESOMAR. (2023). Share of market research spend in the United States in 2022, by research method. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/878110/market-research-spend-method-united-states/
ESOMAR. "Share of Market Research Spend in The United States in 2022, by Research Method." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Sep 2023, /statistics/878110/market-research-spend-method-united-states/
ESOMAR, Share of market research spend in the United States in 2022, by research method ÌÇÐÄÆƽâ°æ, /statistics/878110/market-research-spend-method-united-states/ (last visited July 26, 2026)
Share of market research spend in the United States in 2022, by research method [Graph], ESOMAR, September 8, 2023. [Online]. Available: /statistics/878110/market-research-spend-method-united-states/
