In 2022, online surveys were by far the most used traditional quantitative methodologies in the market research industry worldwide. During the survey, 85 percent of respondents stated that they regularly used online surveys as one of their three most used methods. Moreover, nine percent of respondents stated that they used online surveys only occasionally.
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GreenBook. (January 28, 2021). Share of traditional quantitative methods used in the market research industry worldwide in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. "Share of traditional quantitative methods used in the market research industry worldwide in 2022." Chart. January 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. (2021). Share of traditional quantitative methods used in the market research industry worldwide in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook. "Share of Traditional Quantitative Methods Used in The Market Research Industry Worldwide in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2021, /statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
GreenBook, Share of traditional quantitative methods used in the market research industry worldwide in 2022 ÌÇÐÄÆƽâ°æ, /statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/ (last visited July 24, 2026)
Share of traditional quantitative methods used in the market research industry worldwide in 2022 [Graph], GreenBook, January 28, 2021. [Online]. Available: /statistics/875970/market-research-industry-use-of-traditional-quantitative-methods/
