In 2023, around ** percent of the global spending made on market research was directed to market measurement surveys. In the same year, a further ** percent of this spending was absorbed by CRM systems/customer satisfaction.
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ESOMAR. (December 24, 2024). Share of market research spending worldwide in 2023, by project type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. "Share of market research spending worldwide in 2023, by project type." Chart. December 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. (2024). Share of market research spending worldwide in 2023, by project type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. "Share of Market Research Spending Worldwide in 2023, by Project Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Dec 2024, /statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR, Share of market research spending worldwide in 2023, by project type ÌÇÐÄÆƽâ°æ, /statistics/452234/global-spending-on-market-research-by-type-of-survey/ (last visited July 31, 2026)
Share of market research spending worldwide in 2023, by project type [Graph], ESOMAR, December 24, 2024. [Online]. Available: /statistics/452234/global-spending-on-market-research-by-type-of-survey/
