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Share of traditional qualitative methods used in the market research industry worldwide in 2022

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Sources

Release date

April 2023

Region

Worldwide

Survey time period

October 25th to December 16th, 2022

Number of respondents

231 respondents

Special properties

professionals at suppliers and clients in the market research industry

Citation formats

Most used qualitative methods used in the market research industry worldwide 2022

Published by Jenny Yang, Apr 7, 2023

In 2022, **** were the most used traditional qualitative methodologies in the market research industry worldwide. During the survey, ** percent of respondents stated that they regularly used this method. Second in the list was data visualization/dashboards, where ** percent of respondents gave this as their answer.

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Market research industryAdvertising in the United StatesAdvertising worldwideMobile advertising and marketing in the U.S. Business process outsourcing industry worldwide
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