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Emerging research approaches used in the market research industry worldwide in 2020, by region

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Source

Release date

January 2021

Region

Worldwide

Survey time period

Q4 2020

Number of respondents

1,071 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

Age of respondents not provided in the source report.
Multiple answers were possible.

Citation formats

Emerging market research approaches used worldwide by region 2020

Published by Jenny Yang, Jan 28, 2021
As of 2020, the emerging research approaches used in the market research industry worldwide varied according to the region considered. During the survey, ** percent of respondents in North America stated that they use behavioral economics models, compared to ** percent of respondents in Europe.
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Market research in U.S.Advertising in the United StatesAdvertising worldwideMarket research industry
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