As of 2020, the number of users of emerging research approaches in the market research industry worldwide varied greatly according to the type considered. During the survey, ** percent of buyers in the market research industry stated that they use social media analytics, compared to only ** percent of suppliers.
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GreenBook. (January 28, 2021). Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
GreenBook. "Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type." Chart. January 28, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
GreenBook. (2021). Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
GreenBook. "Share of Professionals Using Emerging Research Approaches in The Market Research Industry Worldwide in 2020, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2021, /statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
GreenBook, Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type ÌÇÐÄÆƽâ°æ, /statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/ (last visited August 05, 2026)
Share of professionals using emerging research approaches in the market research industry worldwide in 2020, by type [Graph], GreenBook, January 28, 2021. [Online]. Available: /statistics/875942/market-research-industry-emerging-research-approaches-buyers-and-suppliers/
