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Revenue of the market research industry in the United States from 2009 to 2023, with a forecast for 2023 (in billion U.S. dollars)

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Sources

Release date

December 2024

Region

United States

Survey time period

2009 to 2023

Supplementary notes

Values prior to 2022 were taken from previous editions. Some figures have been updates since last year's publication.

Citation formats

U.S. market research revenue 2009-2023 with 2024 forecast

Published by Jenny Yang, Apr 3, 2025

In 2023, the total market research revenue generated in the United States reached over ** billion U.S. dollars. This was a significant increase of roughly *** billion U.S. dollars when compared to the previous year. The industry has been predicted to grow by a similar amount in 2024.

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Topics

Market research in U.S.Advertising in the United StatesAdvertising worldwideMarket research industry
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per month, billed annually 1
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