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Share of affluent consumers purchasing luxury brands and services online in Europe in 2nd quarter 2026, by device and gender

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Source

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Release date

July 2026

Region

Europe

Survey time period

Q2 2026

Number of respondents

165 respondents

Age group

18 years and older

Special properties

online purchases made within the past 12 months

Supplementary notes

Affluent consumers refer to high-net-worth individuals (HNWIs).

Multiple answers were possible.

Citation formats

Online luxury shopping in Europe 2026, by device and gender

Published by
F. Watty,
Jul 21, 2026

In the second quarter of 2026, both male and female consumers in Europe showed a clear preference for shopping online for luxury goods on computers. The percentage of women who did so was nearly ** percent, compared to over ** percent for men. Mobile devices were also favored among shoppers, with around ** percent of women and approximately ** percent of men using them while purchasing luxury brands and services online.

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Statistics on " Luxury e-commerce in Europe "

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Other statistics that may interest you Luxury e-commerce in Europe

Overview

6

Leading channels & sites

7

Consumer behavior

6

Device distribution

5

Mobile shoppers

5

Spotlight: social commerce

5

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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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Access limited to Free Statistics. Premium Statistics are not included.
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