Luxury e-commerce in Europe - statistics & facts
Dior, Gucci, Coco Chanel; Europe is home to the world-renowned luxury brands. In 2023, continent’s market for high-end products was estimated to be worth around 111 billion U.S. dollars. Most high-value purchases happen in traditional brick-and-mortar retail stores; however, e-commerce is forecast to become a bigger part of luxury shopping. By 2027, online sales are estimated to account for one-sixth of the total revenue in Europe. According to website traffic, the United Kingdom, France, Germany, and Italy are among the top ten countries in the global online luxury and jewelry industry, while Spain and Italy are among the fastest-growing markets.
