October 31 to November 12 and November 14 to 27, 2022
Supplementary notes
The study was conducted by Social Miner, with the participation of All in, Americanas advertising, Melhor Envio, Neotrust, Octadesk, Vindi, Opinion Box and Tray Corp.
Citation formats
Online sales before and during Black Friday in Brazil 2022, by category
In 2022, seven of ten Black Friday e-commerce sales of food and supermarket products in Brazil took place on the actual day of the event. The remaining sales in this category occurred before the big day. Meanwhile, more than half (** percent) of online sales of pharmacy and health items were made during Black Friday, while the other ** percent occurred prior to the event.
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Olist. (December 12, 2022). Share of e-commerce sales before and during Black Friday in Brazil in 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/780774/black-friday-e-commerce-checkouts-share-category-brazil/
Olist. "Share of e-commerce sales before and during Black Friday in Brazil in 2022, by category." Chart. December 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/780774/black-friday-e-commerce-checkouts-share-category-brazil/
Olist. (2022). Share of e-commerce sales before and during Black Friday in Brazil in 2022, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/780774/black-friday-e-commerce-checkouts-share-category-brazil/
Olist. "Share of E-commerce Sales before and during Black Friday in Brazil in 2022, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2022, /statistics/780774/black-friday-e-commerce-checkouts-share-category-brazil/
Olist, Share of e-commerce sales before and during Black Friday in Brazil in 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/780774/black-friday-e-commerce-checkouts-share-category-brazil/ (last visited July 22, 2026)
Share of e-commerce sales before and during Black Friday in Brazil in 2022, by category [Graph], Olist, December 12, 2022. [Online]. Available: /statistics/780774/black-friday-e-commerce-checkouts-share-category-brazil/
