October 31 to November 12 and November 14 to 27, 2022
Supplementary notes
The study was conducted by Social Miner, with the participation of All in, Americanas advertising, Melhor Envio, Neotrust, Octadesk, Vindi, Opinion Box and Tray Corp.
Citation formats
Mobile and desktop sales during Black Friday in Brazil 2022, by category
In 2022, fashion and accessories had the highest share of sales made via mobile during Black Friday in Brazil. That year, almost **** (**** percent) of e-commerce sales in this category took place on mobile devices. In contrast, food and supermarkets saw the most sales via desktop, followed by home and construction.
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Olist. (December 12, 2022). Share of mobile and desktop sales during Black Friday in Brazil in 2022, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/780743/black-friday-e-commerce-sales-category-brazil/
Olist. "Share of mobile and desktop sales during Black Friday in Brazil in 2022, by category." Chart. December 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/780743/black-friday-e-commerce-sales-category-brazil/
Olist. (2022). Share of mobile and desktop sales during Black Friday in Brazil in 2022, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/780743/black-friday-e-commerce-sales-category-brazil/
Olist. "Share of Mobile and Desktop Sales during Black Friday in Brazil in 2022, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2022, /statistics/780743/black-friday-e-commerce-sales-category-brazil/
Olist, Share of mobile and desktop sales during Black Friday in Brazil in 2022, by category ÌÇÐÄÆƽâ°æ, /statistics/780743/black-friday-e-commerce-sales-category-brazil/ (last visited July 23, 2026)
Share of mobile and desktop sales during Black Friday in Brazil in 2022, by category [Graph], Olist, December 12, 2022. [Online]. Available: /statistics/780743/black-friday-e-commerce-sales-category-brazil/
