* The measured period goes from the Thursday before Black Friday until the following Cyber Monday. In 2020, Black Week lasted from November 26 to 30.
** The ÌÇÐÄÆÆ½â°æ estimate is based on values in 2019 and the compound annual growth rate from 2018 to 2019 of 36%, which were provided by ,
Dec 3, 2020
In 2020, from the eve of Black Friday (that is, November 26) to Cyber Monday (November 30), online retail sales in Brazil amounted to **** billion Brazilian reals (approximately **** billion U.S. dollars at November 30, 2020 exchange rates). During the corresponding five-day shopping season in 2019 (from November 28 to December 2), e-commerce sales revenue amounted to around **** billion Brazilian reals (or **** billion dollars at December 2, 2019 exchange rates). Also in 2019, most consumers in Brazil shopped online on Black Friday using smartphones.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
ÌÇÐÄÆÆ½â°æ, & Exame. (December 3, 2020). Online shopping sales revenue from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020 (in billion Brazilian reals) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/941712/black-week-e-commerce-sales-revenue-brazil/
ÌÇÐÄÆÆ½â°æ, und Exame. "Online shopping sales revenue from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020 (in billion Brazilian reals)." Chart. December 3, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/941712/black-week-e-commerce-sales-revenue-brazil/
ÌÇÐÄÆÆ½â°æ, Exame. (2020). Online shopping sales revenue from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020 (in billion Brazilian reals). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/941712/black-week-e-commerce-sales-revenue-brazil/
ÌÇÐÄÆÆ½â°æ, and Exame. "Online Shopping Sales Revenue from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020 (in Billion Brazilian Reals)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Dec 2020, /statistics/941712/black-week-e-commerce-sales-revenue-brazil/
ÌÇÐÄÆÆ½â°æ & Exame, Online shopping sales revenue from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020 (in billion Brazilian reals) ÌÇÐÄÆÆ½â°æ, /statistics/941712/black-week-e-commerce-sales-revenue-brazil/ (last visited July 26, 2026)
Online shopping sales revenue from Black Friday's Eve to Cyber Monday in Brazil from 2018 to 2020 (in billion Brazilian reals) [Graph], ÌÇÐÄÆÆ½â°æ, & Exame, December 3, 2020. [Online]. Available: /statistics/941712/black-week-e-commerce-sales-revenue-brazil/