During an August 2020 survey fielded in Brazil, ** percent of responding internet users said they planned to shop on Black Friday exclusively at physical stores. This is a drop of ** percentage points compared to the share recorded a year earlier. Meanwhile, the share of respondents who stated that they planned to shop online on Black Friday went from ** percent in 2019 to ** percent in 2020.
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Estadão. (November 22, 2020). Preferred shopping channels for Black Friday in Brazil in 2019 and 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/942807/locations-shop-type-black-friday-brazil/
Estadão. "Preferred shopping channels for Black Friday in Brazil in 2019 and 2020." Chart. November 22, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/942807/locations-shop-type-black-friday-brazil/
Estadão. (2020). Preferred shopping channels for Black Friday in Brazil in 2019 and 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/942807/locations-shop-type-black-friday-brazil/
Estadão. "Preferred Shopping Channels for Black Friday in Brazil in 2019 and 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 Nov 2020, /statistics/942807/locations-shop-type-black-friday-brazil/
Estadão, Preferred shopping channels for Black Friday in Brazil in 2019 and 2020 ÌÇÐÄÆÆ½â°æ, /statistics/942807/locations-shop-type-black-friday-brazil/ (last visited July 25, 2026)
Preferred shopping channels for Black Friday in Brazil in 2019 and 2020 [Graph], Estadão, November 22, 2020. [Online]. Available: /statistics/942807/locations-shop-type-black-friday-brazil/