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Growth rate of online sales revenue generated on Black Friday in Brazil from 2014 to 2020

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Release date

March 2021

More information

Region

Brazil

Survey time period

2014 to 2020

Special properties

Nominal change in sales revenue compared to the previous Black Friday. Includes Black Friday and Black Friday's eve

Supplementary notes

Data prior to 2020 comes from earlier releases.
Numbers have been rounded.

Citation formats

In 2020, the online sales revenue generated on Black Friday in Brazil increased by approximately ** percent. This is the highest annual growth rate since 2014, when it surpassed ** percent. There were about *** million digital shoppers in Brazil in 2020.

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Overview

6

Consumption

7

Challenges

4

Sales

7

Segments

5

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Black Friday e-commerce in Brazil

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