The source excluded the categories "Mass media "and "Brand advertising."
In the outdoor advertising monitoring, placements for a period of at least one month were taken into consideration.
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Ad market share in Saint Petersburg 2020, by product category
In 2020, nearly every third product advertisement in Saint Petersburg belonged to the retail and trade category. Food products listed second, occupying ** percent of the city's advertising market. Real estate was the category with the third highest number of ads in Russia's Northern capital.
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Mediascope. (March 31, 2021). Advertising market share in Saint Petersburg, Russia in 2020, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1232373/saint-petersburg-ad-market-share-by-product/
Mediascope. "Advertising market share in Saint Petersburg, Russia in 2020, by product category." Chart. March 31, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1232373/saint-petersburg-ad-market-share-by-product/
Mediascope. (2021). Advertising market share in Saint Petersburg, Russia in 2020, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1232373/saint-petersburg-ad-market-share-by-product/
Mediascope. "Advertising Market Share in Saint Petersburg, Russia in 2020, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2021, /statistics/1232373/saint-petersburg-ad-market-share-by-product/
Mediascope, Advertising market share in Saint Petersburg, Russia in 2020, by product category ÌÇÐÄÆƽâ°æ, /statistics/1232373/saint-petersburg-ad-market-share-by-product/ (last visited July 31, 2026)
Advertising market share in Saint Petersburg, Russia in 2020, by product category [Graph], Mediascope, March 31, 2021. [Online]. Available: /statistics/1232373/saint-petersburg-ad-market-share-by-product/
