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Share of consumers purchasing edible and non-edible store brands in the United States in 2021, by channel

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Source

Release date

December 2021

Region

United States

Survey time period

52 weeks ending October 3, 2021

Citation formats

Edible & non-edible private label share of consumers in the U.S. 2021, by channel

Published by
F. Watty,
Aug 18, 2022
In 2021, ** percent of U.S. consumers of mass merchandisers bought edible store brands, while for non-edible the share was ** percent. As for dollar stores, *** percent bought edible private brands, while ** percent bought non-edible private brands.
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