In 2019, search ads was the leading format in e-commerce advertising market in China, accounting for ** percent of the ad revenue. According to the forecast, the importance of search ads would decrease, while the share of live-streaming advertising would grow to ** percent in 2022.
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PwC. (October 22, 2020). Revenue distribution of e-commerce advertising industry in China in 2018 and 2019 with forecasts until 2022, by ad format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1225741/china-e-commerce-ad-revenue-distribution-by-ad-format/
PwC. "Revenue distribution of e-commerce advertising industry in China in 2018 and 2019 with forecasts until 2022, by ad format." Chart. October 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1225741/china-e-commerce-ad-revenue-distribution-by-ad-format/
PwC. (2020). Revenue distribution of e-commerce advertising industry in China in 2018 and 2019 with forecasts until 2022, by ad format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1225741/china-e-commerce-ad-revenue-distribution-by-ad-format/
PwC. "Revenue Distribution of E-commerce Advertising Industry in China in 2018 and 2019 with Forecasts until 2022, by Ad Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2020, /statistics/1225741/china-e-commerce-ad-revenue-distribution-by-ad-format/
PwC, Revenue distribution of e-commerce advertising industry in China in 2018 and 2019 with forecasts until 2022, by ad format ÌÇÐÄÆƽâ°æ, /statistics/1225741/china-e-commerce-ad-revenue-distribution-by-ad-format/ (last visited July 20, 2026)
Revenue distribution of e-commerce advertising industry in China in 2018 and 2019 with forecasts until 2022, by ad format [Graph], PwC, October 22, 2020. [Online]. Available: /statistics/1225741/china-e-commerce-ad-revenue-distribution-by-ad-format/
