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Share of people who followed influencers on social media in Malaysia as of May 2023, by gender

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Source

In cooperation with
Release date

June 2023

Region

Malaysia

Survey time period

May 11 to 31, 2023

Number of respondents

11,941 respondents

Age group

16 years and older

Special properties

among 7,692 female and 4,249 male respondents

Method of interview

Online survey

Supplementary notes

The survey question was: "Do you follow at least one influencer on social media?"

Figures have been rounded

Citation formats

Share of people who followed social media influencers Malaysia 2023, by gender

Published by Thuy D., Jun 12, 2023
According to a survey on social media influencers conducted by in May 2023, approximately ** percent of female and ** percent of male respondents in Malaysia stated that they followed at least one influencer on social media. The same survey found that the majority of respondents had purchased an item or product endorsed by an influencer.
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