| Characteristic | Yes | No | I do not know what/who an influencer is |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
In cooperation with
Rakuten Insight
Release date
June 2023
Region
Indonesia
Survey time period
May 11 to 31, 2023
Number of respondents
11,002 respondents
Age group
16 years and older
Method of interview
Online survey
Supplementary notes
The survey question was: "Do you follow at least one influencer on social media?"
Figures have been rounded
Age group breakdowns:
16-24 years: 2,708 respondents
25-34 years: 4,104 respondents
35-44 years: 2,775 respondents
45-54 years: 1,114 respondents
55+ years: 301 respondents
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