The Dragon Boat festival is a traditional annual celebration of Chinese origin which occurs on the fifth day of the fifth lunar month. The festival commemorates the death of the famous Chinese scholar Qu Yuan. Dragon boat race is one of the traditional activities on that day. The festival fell on May 30 in 2017.
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Consumer spending share on JD.com during Dragon Boat festival 2017, by category
During the Dragon Boat festival of 2017, cellphones was the largest product category on JD.com e-commerce platform in terms of consumer spending with almost ** percent of expenditure share. The Dragon Boat festival was among top five festivals in China for online consumer spending that year.
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China Center for Economic Research. (October 15, 2018). Distribution of consumer expenditure on JD.com platform in China during the Dragon Boat festival in 2017, by leading product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1030994/china-consumer-spending-share-on-jd-com-during-dragon-boat-festival-by-product-category/
China Center for Economic Research. "Distribution of consumer expenditure on JD.com platform in China during the Dragon Boat festival in 2017, by leading product category." Chart. October 15, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1030994/china-consumer-spending-share-on-jd-com-during-dragon-boat-festival-by-product-category/
China Center for Economic Research. (2018). Distribution of consumer expenditure on JD.com platform in China during the Dragon Boat festival in 2017, by leading product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1030994/china-consumer-spending-share-on-jd-com-during-dragon-boat-festival-by-product-category/
China Center for Economic Research. "Distribution of Consumer Expenditure on Jd.Com Platform in China during The Dragon Boat Festival in 2017, by Leading Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2018, /statistics/1030994/china-consumer-spending-share-on-jd-com-during-dragon-boat-festival-by-product-category/
China Center for Economic Research, Distribution of consumer expenditure on JD.com platform in China during the Dragon Boat festival in 2017, by leading product category ÌÇÐÄÆƽâ°æ, /statistics/1030994/china-consumer-spending-share-on-jd-com-during-dragon-boat-festival-by-product-category/ (last visited August 03, 2026)
Distribution of consumer expenditure on JD.com platform in China during the Dragon Boat festival in 2017, by leading product category [Graph], China Center for Economic Research, October 15, 2018. [Online]. Available: /statistics/1030994/china-consumer-spending-share-on-jd-com-during-dragon-boat-festival-by-product-category/
