Original survey question:
What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic?
(more than one answer is allowed)
The question was asked among 695 female and 796 male online shoppers.
Citation formats
Popular products on e-commerce sites during coronavirus pandemic in China 2020
Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by in May 2020, most of the respondents who had shopped online said they had bought more food and groceries, as well as personal hygiene products such as toilet paper and masks. Dry food items were shopped most frequently online among all food products.
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Rakuten Insight. (June 11, 2020). Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
Rakuten Insight. "Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
Rakuten Insight. (2020). Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
Rakuten Insight. "Share of Respondents Who Increased Online Purchases during The Coronavirus (Covid-19) Pandemic in China as of May 30, 2020, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
Rakuten Insight, Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type ÌÇÐÄÆƽâ°æ, /statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/ (last visited August 04, 2026)
Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by product type [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1126975/china-most-in-demand-products-purchased-online-during-coronavirus-pandemic/
