among respondents who purchased more online due to the pandemic
Method of interview
Online survey
Supplementary notes
Original survey question:
Why did you increase your e-commerce activity or made more online purchases during the COVID-19 pandemic? (up to three answers are allowed)
The question was asked among 404 female and 455 male respondents.
Citation formats
Factors driving consumers to shop online in coronavirus pandemic in China 2020
Online purchases surged during the coronavirus (COVID-19) pandemic in China. According to a survey on Chinese online shopping behavior conducted by in May 2020, about ** percent of respondents who had increased online purchases during the epidemic said that they did that to avoid waiting in queues in the supermarket. The most in-demand items for online purchases were food and groceries and personal hygiene products such as toilet paper and masks.
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Rakuten Insight. (June 11, 2020). Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. "Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. (2020). Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. "Share of Respondents Who Increased Their Online Purchases during The Coronavirus (Covid-19) Pandemic in China as of May 30, 2020, by Reason." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight, Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason ÌÇÐÄÆƽâ°æ, /statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/ (last visited July 31, 2026)
Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in China as of May 30, 2020, by reason [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1126949/china-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
