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Offline and online purchasing channels among Italian consumers in October 2020

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Source

Release date

November 2020

Region

Italy

Survey time period

October 23 to 25, 2020

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

This question was phrased by the source as follows: "Generalmente, quando effetti i tuoi acquisti, quale canale d'acquisto preferisci?"

Citation formats

Preferred purchasing channels in Italy October 2020

Published by
F. Watty,
Nov 16, 2020
Among the Italian respondents that took part in the survey, ** percent of them preferred to choose online the product to buy in 2020. Among them, ** percent would rather proceed with the purchase online, while the other half would rather buy in-store the selected product. On the other hand, only ** percent of the respondents declared to prefer the traditional in-store shopping for choosing and buying their products.
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