Around ** percent of e-commerce executives in North America and Europe did not consider major online marketplaces Amazon, eBay, and Alibaba their company's competitors at all. However, some competitive threat was perceived among roughly one in two of the e-commerce decision makers who participated in a survey in October 2020.
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SearchNode. (July 11, 2021). Evaluation of Amazon, Alibaba, and eBay as competitors according to e-commerce decision makers in North America and Europe in 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1173867/amazon-and-aliexpress-global-e-commerce-market-competition-evaluation/
SearchNode. "Evaluation of Amazon, Alibaba, and eBay as competitors according to e-commerce decision makers in North America and Europe in 2020." Chart. July 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1173867/amazon-and-aliexpress-global-e-commerce-market-competition-evaluation/
SearchNode. (2021). Evaluation of Amazon, Alibaba, and eBay as competitors according to e-commerce decision makers in North America and Europe in 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1173867/amazon-and-aliexpress-global-e-commerce-market-competition-evaluation/
SearchNode. "Evaluation of Amazon, Alibaba, and Ebay as Competitors According to E-commerce Decision Makers in North America and Europe in 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jul 2021, /statistics/1173867/amazon-and-aliexpress-global-e-commerce-market-competition-evaluation/
SearchNode, Evaluation of Amazon, Alibaba, and eBay as competitors according to e-commerce decision makers in North America and Europe in 2020 ÌÇÐÄÆƽâ°æ, /statistics/1173867/amazon-and-aliexpress-global-e-commerce-market-competition-evaluation/ (last visited July 25, 2026)
Evaluation of Amazon, Alibaba, and eBay as competitors according to e-commerce decision makers in North America and Europe in 2020 [Graph], SearchNode, July 11, 2021. [Online]. Available: /statistics/1173867/amazon-and-aliexpress-global-e-commerce-market-competition-evaluation/
