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Percentage of Europeans who shopped online in 2020, by geographical region

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Sources

Release date

October 2020

Region

Europe

Survey time period

2020

Supplementary notes

The source does not provide additional information regarding methodology.

Citation formats

Share of Europeans who shopped online 2020, by region

Published by
F. Watty,
May 28, 2021
In all of Europe, online shopping penetration rates were the highest among Western European consumers in 2020: specifically, an estimated ** percent of Western Europeans shopped online that year. By comparison, roughly ** percent of Central European shoppers had a habit of buying products on the web.
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