Original survey question: "Thinking generally about the goods/products you purchase from the supermarket/retailer...For the following kinds of products, do you generally buy branded goods, or "own-brand" goods? (%)"
Citation formats
Shoppers who buy own-brand medicines and household goods in Great Britain 2023
According to a survey carried out in Great Britain in , over **** of respondents stated that they generally purchased own brand medicines. In comparison, some ** percent said the same for toothpaste.
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YouGov. (March 29, 2023). Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1411379/private-label-household-goods-shoppers-gb/
YouGov. "Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category." Chart. March 29, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1411379/private-label-household-goods-shoppers-gb/
YouGov. (2023). Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1411379/private-label-household-goods-shoppers-gb/
YouGov. "Private Label versus Branded Medicine and Household Good Shoppers in Great Britain in 2023, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2023, /statistics/1411379/private-label-household-goods-shoppers-gb/
YouGov, Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category ÌÇÐÄÆƽâ°æ, /statistics/1411379/private-label-household-goods-shoppers-gb/ (last visited July 27, 2026)
Private label versus branded medicine and household good shoppers in Great Britain in 2023, by category [Graph], YouGov, March 29, 2023. [Online]. Available: /statistics/1411379/private-label-household-goods-shoppers-gb/
