* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Date of release is date of consultation.
Citation formats
Most chosen home care brands in Europe 2024, by consumer reach points
This statistic presents the leading twenty home care brands ranked by consumer reach points (a measure of brand penetration and consumer choice) in Europe in 2024. In that year, Fairy was the leading brand for home care in Europe, with approximately million consumer reach points. Downy and Finish ranked in second and third place, with million and million consumer reach points, respectively.
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Kantar Worldpanel. (June 11, 2026). Leading 20 home care brands ranked by consumer reach points in Europe in 2024 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/900355/most-chosen-home-care-brands-europe/
Kantar Worldpanel. "Leading 20 home care brands ranked by consumer reach points in Europe in 2024 (in millions)." Chart. June 11, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/900355/most-chosen-home-care-brands-europe/
Kantar Worldpanel. (2026). Leading 20 home care brands ranked by consumer reach points in Europe in 2024 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/900355/most-chosen-home-care-brands-europe/
Kantar Worldpanel. "Leading 20 Home Care Brands Ranked by Consumer Reach Points in Europe in 2024 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2026, /statistics/900355/most-chosen-home-care-brands-europe/
Kantar Worldpanel, Leading 20 home care brands ranked by consumer reach points in Europe in 2024 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/900355/most-chosen-home-care-brands-europe/ (last visited July 29, 2026)
Leading 20 home care brands ranked by consumer reach points in Europe in 2024 (in millions) [Graph], Kantar Worldpanel, June 11, 2026. [Online]. Available: /statistics/900355/most-chosen-home-care-brands-europe/
