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When shopping, what is more important to you: brand or price?

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Source

Release date

April 2022

Region

United States

Survey time period

August 8, 2021 to April 6, 2022

Number of respondents

129,874 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Percentage points not adding up to 100 percent are likely due to rounding.

Citation formats

Share of consumers in the U.S. that find price/brand more important 2022

Published by
F. Watty,
May 16, 2022
Between late 2021 and early 2022, the majority of consumers in the United States found both the brand and the price of a product to be equally important. In , about half of surveyed shoppers said the brand was just as crucial as the price, while around a third said the price was more important. During each month, less than ** percent of U.S. consumers felt that the brand mattered more when out shopping.
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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