Spend on programmatic advertising in the United Kingdom (UK) through open (real time biding) deals are expected to decline in the years leading up to 2021. Instead, more and more is predicted to be spent annually on advertising through direct deals.
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Zenith. (November 20, 2019). Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. "Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal." Chart. November 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. (2019). Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith. "Programmatic Advertising Spending in The United Kingdom (Uk) from 2017 to 2021, by Type of Deal." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Nov 2019, /statistics/1147831/programmatic-advertising-spend-uk-by-deal/
Zenith, Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal ÌÇÐÄÆƽâ°æ, /statistics/1147831/programmatic-advertising-spend-uk-by-deal/ (last visited August 05, 2026)
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2021, by type of deal [Graph], Zenith, November 20, 2019. [Online]. Available: /statistics/1147831/programmatic-advertising-spend-uk-by-deal/
