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Cost of customer service via telephone vs via WhatsApp in Brazil as of October 2019 (in Brazilian reals)

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Sources

Release date

October 2019

Region

Brazil

Survey time period

as of October 2019

Supplementary notes

The source does not specify the date of the survey. The date featured is the date of release.

Citation formats

Brazil: cost of customer service via telephone and via WhatsApp 2019

Published by Jenny Yang, Jul 21, 2020
As of October 2019, a company in Brazil would spend on customer service eight Brazilian reals per contact made, on average. Meanwhile, the cost per contact via WhatsApp would amount to *** real. As of January 2019, around **** out of ten WhatsApp users in Brazil used the app all day long.
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