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Brand categories expected to be hardest hit due to coronavirus outbreak according to advertising sellers in the United States as of April 2020

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Source

Release date

April 2020

Region

United States

Survey time period

April 1 to 8, 2020

Number of respondents

205 respondents

Special properties

among media publishers, media platforms and programmatic companies

Supplementary notes

Original questions: Please select the top five categories you project will be the hardest hit / have the greatest negative impact against your original 2020 plan?

Citation formats

Hardest hit brand categories due to COVID-19 per U.S. media sellers in 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 26, 2020
During an April 2020 survey of media publishers, platforms and programmatic companies in the United States, gauging the impact of the coronavirus outbreak on the future of their business and the ad market, it was found that close to 70 percent of respondents indicated the travel and tourism category to have the greatest negative impact compared to their original plan for 2020. The second hardest hit category was brick and mortar retail stores.
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