The question was phrased by the source as follows: "How much have you seen, read, or heard about each of the following? NBCUniversal's plan to launch a streaming service in 2020."
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Knowledge of the upcoming NBCUniversal streaming platform in the U.S. 2019
A survey in September 2019 revealed that 64 percent of adults in the U.S. had not heard anything about NBCUniversal's upcoming SVoD platform HBO Max, which is slated for release in 2020. The service is intended to compete with established providers such as Netflix and Hulu, as well as upcoming platforms like Disney+ and HBO Max.
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Morning Consult. (September 24, 2019). Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
Morning Consult. "Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019." Chart. September 24, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
Morning Consult. (2019). Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
Morning Consult. "Share of Adults Who Have Heard about Nbcuniversal's Upcoming Streaming Service in The United States in September 2019." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Sep 2019, /statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/
Morning Consult, Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019 ÌÇÐÄÆÆ½â°æ, /statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/ (last visited July 21, 2026)
Share of adults who have heard about NBCUniversal's upcoming streaming service in the United States in September 2019 [Graph], Morning Consult, September 24, 2019. [Online]. Available: /statistics/1034620/knowledge-of-nbcuniversal-streaming-platform-us/