* The source states that altogether more than 4,000 internet users between the ages of 16 and 64 across the UK and the US have surveyed. More detailed counts for the different generations are not indicated.
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American and British Baby boomers' media consumption during the Covid pandemic 2020
In their survey, published by Visual Capitalist in April 2020, the Global Web Index surveyed internet users across the U.S. and the UK on the impact the Covid-19 pandemic had on their media consumption. ** percent of Baby boomer respondents stated that they had started or had been watching more broadcast TV since the outbreak of the pandemic, making traditional TV by far the most popular activity. This generation has also the biggest share of respondents stating they haven't sprent more time with any of this media, contrasting sharply with the younger generations, especially Gen Z.
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Visual Capitalist. (April 7, 2020). Share of Baby boomers whose media consumption increased since the outbreak of Covid in the US and in the UK in 2020, by media [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1304118/media-consumption-changes-covid-united-states-united-kingdom-baby-boomers/
Visual Capitalist. "Share of Baby boomers whose media consumption increased since the outbreak of Covid in the US and in the UK in 2020, by media." Chart. April 7, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1304118/media-consumption-changes-covid-united-states-united-kingdom-baby-boomers/
Visual Capitalist. (2020). Share of Baby boomers whose media consumption increased since the outbreak of Covid in the US and in the UK in 2020, by media. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1304118/media-consumption-changes-covid-united-states-united-kingdom-baby-boomers/
Visual Capitalist. "Share of Baby Boomers Whose Media Consumption Increased since The Outbreak of Covid in The Us and in The Uk in 2020, by Media." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Apr 2020, /statistics/1304118/media-consumption-changes-covid-united-states-united-kingdom-baby-boomers/
Visual Capitalist, Share of Baby boomers whose media consumption increased since the outbreak of Covid in the US and in the UK in 2020, by media ÌÇÐÄÆƽâ°æ, /statistics/1304118/media-consumption-changes-covid-united-states-united-kingdom-baby-boomers/ (last visited August 04, 2026)
Share of Baby boomers whose media consumption increased since the outbreak of Covid in the US and in the UK in 2020, by media [Graph], Visual Capitalist, April 7, 2020. [Online]. Available: /statistics/1304118/media-consumption-changes-covid-united-states-united-kingdom-baby-boomers/
