The question was phrased by the source as follows: "How much have you seen, read, or heard about each of the following? Apple TV Plus, the upcoming Apple streaming service that will launch on November 5th."
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Knowledge of the upcoming Apple TV Plus platform in the U.S. 2019
According to a survey held in September 2019, 43 percent of adults in the U.S. stated that they had not seen, read, or heard anything about Apple's upcoming Apple TV Plus subscription video-on-demand platform. Although the service is not widely know about as of yet, Apple's attempt to enter the streaming market is assisted by the popularity of the company's consumer electronics devices, many of which come preloaded with a range of Apple apps.
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Morning Consult. (September 24, 2019). Share of adults who have heard about Apple's upcoming streaming service (Apple TV Plus) in the United States as of September 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1034632/knowledge-of-apple-tv-plus-us/
Morning Consult. "Share of adults who have heard about Apple's upcoming streaming service (Apple TV Plus) in the United States as of September 2019." Chart. September 24, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1034632/knowledge-of-apple-tv-plus-us/
Morning Consult. (2019). Share of adults who have heard about Apple's upcoming streaming service (Apple TV Plus) in the United States as of September 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1034632/knowledge-of-apple-tv-plus-us/
Morning Consult. "Share of Adults Who Have Heard about Apple's Upcoming Streaming Service (Apple Tv Plus) in The United States as of September 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2019, /statistics/1034632/knowledge-of-apple-tv-plus-us/
Morning Consult, Share of adults who have heard about Apple's upcoming streaming service (Apple TV Plus) in the United States as of September 2019 ÌÇÐÄÆƽâ°æ, /statistics/1034632/knowledge-of-apple-tv-plus-us/ (last visited July 15, 2026)
Share of adults who have heard about Apple's upcoming streaming service (Apple TV Plus) in the United States as of September 2019 [Graph], Morning Consult, September 24, 2019. [Online]. Available: /statistics/1034632/knowledge-of-apple-tv-plus-us/
