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Share of Generation X households with a video streaming subscription in the United States in 2017 and 2018

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Source

Release date

July 2019

Region

United States

Survey time period

2017 and 2018

Number of respondents

2,003*

Age group

36-49 years

Method of interview

Online panel

Supplementary notes

*Sample size refers to total. The source did not provide a breakdown for each age group.

Citation formats

Gen X video streaming service usage in the U.S. 2017-2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 17, 2019
In 2018, ** percent of Generation X households in the United States used a streaming video service, up from ** percent in the previous year. Generation X households were less likely than Millennials or Gen Zers to have a video streaming subscription, but were more likely than their younger counterparts to use pay TV. The way in which media consumption changes according to age is frequently discussed not only by industry experts as a point of interest, but also studied by marketers seeking to target certain demographic groups via their marketing campaigns.
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